The benchmark magazine vision is to provide a mirror for entrepreneurs to learn from success and mistakes of organizations.                        

 

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The Executive Editor

Hello, we are delighted to have your attention this day and we believe your stay will be such an impactful one.

Here we address a number of issues that have bearing on your daily personal lives and business. Our motivation is the knowledge of the power of information in shaping you. Change is the fuel of innovation. So get ready for a transformation.

God bless you real good. We love You! Happy holiday season!

Abiodun Oduwole

 

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a mirror for entreprenuer

                                                 

Bargaining is a fundamental skill in business. 

 For an entrepreneur, it’s critical. Nevertheless,                           

 The Brand we Love         Click

many are uncomfortable with negotiation and either avoid it,

 or perform poorly when can’t avoid it, thus failing to get

the best for themselves and their enterprise.

Click for detail                                                             

 

keys to growing your business                                                                           

Your ability to think, analyze and decide is the key determining

factor of your profitability. To help you sharpen this ability,

here are some key principles for business success

that are relevant

Click for detail

 

Award of the Month

 Our award of the month goes to Federal Republic of Nigeria

for  7 point Agenda campaign .

 

Telecoms Mark

Most Expensive phone

Goldvish “Le million” $1,000,000

label from etisalat.com

 

Corporate Information


Etisalat has been the telecommunications service provider in the UAE since 1976, and has built up a modern telecom infrastructure and established itself as an innovative and reliable operator.

Etisalat stands 140th among the Financial Times Top 500 Corporations in the world in terms of market capitalization, and is ranked by The Middle East magazine as the 6th largest company in the Middle East in terms of capitalization and revenues. The Corporation is the largest contributor outside the oil sector to development programmes of the UAE Federal Government, and is an award-winning socially responsible corporation. Etisalat has also won accolades from across the region for its nationalization programme.

Apart from enabling the nation with basic telecommunication services, Etisalat also offers a range of innovative and modern services that have served to position the UAE as one of the most advanced nations in terms of telecom services. Mobile users enjoy the benefits of excellent voice and data applications like WAP, GPRS, 3G, MMS, Push To Talk, BlackBerry services and others. Enterprise and individual customers on the fixed-line network also benefit from services such as ATM (Asynchronous Transfer Mode), Frame Relay, VSAT and ISDN.
 

 Building Lasting  Impression

By Oduwole Abiodun

Pix: flickr.com

There is this saying that ‘first impression last longer’.

 The way you present yourself to someone

the first time will impact upon the person’s view

about you for a long time.

This impression can be changed over time,

but why communicate

the wrong impression in the first place?

Thus change will involve a lot of time and effort.

To read more- Click here

 

 

The common denominator of these people is leadership by vision. Click to see the list

 

 www.leadershiplecture.com  

The Christmas is a Mega Love Brand. Do understand the Principles Required for You to Be a Love Brand.

A time tested Principle makes it easier to escape confusion in life. Click

Ur convertible asset was  first presented at the 21st century seminar held for Niger delta young entrepreneurs in Delta state.
 CLICK



 

 

INNOVTION by mamora Olusegun (HC strategist)

Factors/ windows of opportunity that drives innovation are listed below: (* very important)

Organization unexpected success/failure*

·    Incongruent customers behaviour

·     Change in industries and market structure

·     Change in demographics*

·   Change in meaning and perception of customers*

 

Click for More..

                   Change and Innovation.

Policies to create Change

Demand that you look for windows of opportunities:

Your enterprise unexpected success/ failure

Change in demographic

Change in meaning and perceptions

Change policies by Mamora Olusegun Victor (Human capital strategist)

-The first policy is let go of the past and look into the future. Abandon yesterday that is not necessary for the future you want to create. America and Germany automobile company learned this principle late. American and German automobile were cutting cost and spending on promotion while Asian automobile were introducing aesthetic and fuel efficient cars. Asian automobile took over the largest market shares because they saw the future and spending to create the future. Change policy must recognizes the reality of future. One thing is important-Forgetting the past and reaching for the future. Click to read the detail

 

 

 

Benefits of warehousing

It helps to meet future (unexpected) demand

It suppresses the impact of price fluctuation

The detection of damaged or poor quality products is facilitated before sale to customers

It helps to meet customers’ needs promptly

It serves as shock absorber- shock from sudden increase in price. Click to read detail

 

 

 

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Entrepreneurial Tool
Cash flow tool will support you to manage your SME  account.                   

 Click to Download